Featuring the best of green in Chennai

Krya Personal Care Products


Krya develops eco-friendly, chemical free plant based personal care and home range products.

Product or concept

Created a line of sustainable plant based products for self-care and eco-friendly house-hold supply alternatives.

Problem being solved

Provides products that have minimal ecological footprint, are eco-friendly, cruelty free and minimize waste at every point in the product’s lifestyle.

Limited range of eco-friendly and cruelty free products in household and personal care product manufacturing industries.

Process or technology involved

  • Sources the natural ingredients from across the country.
  • Applies ayurvedic recipes to selected household and self-care products.
  • Tests the products in the in-house lab.
  • Lastly, products are manufactured at their factory in Siruseri­.

Sustainability benefits

  • Operates using cradle to cradle design principle for minimizing waste along every step of the product's lifecycle.
  • Employs women (economically weaker sections) from the surrounding areas for their upliftment.
  • Uses natural ingredients instead of chemical alternatives to protect and prevent environmental degradation.

User segments that will benefit

  • Organic Farmers
  • Eco-friendly Businesses Practitioners
  • Consumer Sustainability Management Firms

People or organizations involved

Co: Krya

People: Preethi Sukumaran and Srinivas Krishnaswamy

Innovations or USPs

  • They source their ingredients from places that grow them in an organic and sustainable manner.
  • Have invested in storage techniques to keep their ingredients fresh and potent for the intended time period.
  • Produce their product ranges at their own factory in Siruseri. This reduces transportation and other energy intensive costs.

Related engineering, science or business topics

  • Ayurvedic Science
  • Sustainable Farming
  • Supply Chain Management

Awards & recognitions

  • Krya has gathered a online fanbase in Chennai.
  • Has been on the forefront of zero-waste and sustainable living since early 2000s in Chennai.

Office located at:



What is Cradle to Cradle?

Zero Waste Personal & Beauty Care Products - Natural and Simple - Fairyland Cottage

How sustainable are my beauty products? | Hubbub Investigates

Take a journey for this topic: Learn more, experience stuff, do something...

Know more about the people behind this

Do It Because You Love It: Krya Sustainable Goodies : The article highlights the founders' motivation to move towards sustainable personal care products.

A life close to Nature : The article features Krya's unique positioning as a zero-waste personal care product in Chennai.

Make a visit to get a first-hand experience

Krya Sustainable Goodies : For more information on their products and processes, you can contact them through their website.

Involve yourself/participate in activities

Purchase the product/solution

Krya Sustainable Goodies - Products : You can see the range of products offered by Krya in the given link.

Connect with experts

Dr Renita Rajan : Dr. Renita Rajan runs a skin and hair clinic in Egmore.

Dr. Anuj Singh : He has been in this field since 2011 and is a specialist in dermatology in Chennai.

Experiment through do-it-yourself projects

Minimalist beauty swaps | Less waste series : The video lists everyday personal care items that can be easily replaced with their eco-friendly alternatives.

10 Easy DIY Natural Hacks You Need to Try. : The video specifies the different ways to make personal care items for everyday use using sustainable ingredients.

Zero-waste beauty DIY : The article provides details on how one can make their own zero waste personal care essentials.

Learn more

How The Beauty Industry Is Adapting To Change : The article talks about the recent trends towards sustainable principles in the cosmetics and personal care industry.

Why Cruelty Free Products are Better for You : The article lists several methods by which cruelty free testing on personal care products take place.

The beauty industry generates a lot of plastic waste. Can it change? : The article suggests that personal care companies are moving towards sustainable and zero-waste products by redesigning their production processes.

How do I recycle my beauty products? Tips for Recycling & Creating a More Sustainable Routine : The video encourages others to make the switch towards an eco-friendly lifestyle by taking small sustainable steps in our consumption of personal care products.

How It Works: Design Thinking : The video explains how design thinking is implemented in the cradle to cradle process.