Featuring the best of green in Chennai

I Support Farming enables city dwellers to explore farming as a business option


I Support Farming aspires to make agriculture a profitable and viable business option.

Product or concept

The company promotes the need for an efficient agricultural business system amongst the modern day farmers.

Problem being solved

To reduce the inconsistency in technology and resources available to modern farmers.

Process or technology involved

  • The company connects urban and rural people.
  • Working capital comes from the urban dwellers.
  • The capital is used for the purchase of seeds, fertilisers, machinery etc. The company coordinates and monitors the processes between urban dwellers and rural farmers
  • Profit is shared by farmers, investors who provide working capital and the company.

Sustainability benefits

  • Increases the efficiency of the farming process.
  • Augments the amount of produce grown through best case practises and technical inputs

User segments that will benefit

  • Farmers
  • CSR Departments of Corporations
  • Agriculture Research Institutions

People or organizations involved

Co: I Support Farming

People: Vasanth Kumar Mani and Vijayakumar Mani

Innovations or USPs

  • Focuses on landless labourers and rural farmers, addresses the social sector where the impact is high.
  • Farmers are encouraged to take up additional income sources such as poultry etc.
  • Provided with technology and best case practises from agricultural institutions in the state.

Related engineering, science or business topics

  • Agricultural Science
  • Supply Chain Management

Awards & recognitions

  • Winner at All India Agri Start-up by Indian Council of Food and Agriculture, 2018.
  • Winner, Heroes of Chennai, Business Category, 2018
  • Top 10 Finalists, Tata Social Enterprise Challenge.
  • Winner, Emerging Start-up, Agriculture, South Indian Start up Awards.
  • Best Start-up,  Social Category, Startupreneur
  • Top 10 Finalist, Action for India.

Other interesting highlights

Currently mentored by Lakshmi Narayan, CEO of Cognizant.

Office located at:



I Support Farming - Concept Overview

Eco India: How technology is helping farmers in Telangana tackle devastating effect of crop failures

Empowering Women in Agriculture: Rural Women-led Vegetable Farming Project

Take a journey for this topic: Learn more, experience stuff, do something...

Know more about the people behind this

The business of farming : The article talks abouts I Support Farming's journey till date in promoting farming as a profitable business option.

I Support Farming believes that everyone can be a farmer : The article identifies ways in which I Support farming helps in augmenting the productivity of a farmer by connecting urban dwellers and farming communities.

Make a visit to get a first-hand experience

I Support Farming : For more information regarding the processes, you can contact them through their website.

Involve yourself/participate in activities

Purchase the product/solution

I Support Farming - Where to Start : To know more about the products they produce, you can contact them through the website.

Connect with experts

Tamil Nadu Agricultural University (TNAU) : TNAU has several research stations that provide guidance in different aspects of farming practises and tools.

Rajaram Madhavan : Rajaram Madhavan has several patents for farmer-friendly farm tools and conducts workshops that encourage entrepreneurs to take up agriculture as a profession.

Experiment through do-it-yourself projects

How to Make Compost Faster (and Know When It's Ready!) : The video provides information on gardening hacks to make better compost for the kitchen waste.

Biodynamic vs. Organic Farming Practices | Volunteer Gardener : The video describes the fundamental differences and tools used in biodynamic and organic farming practises.

DIY Garden Ideas: Stop Weeds! - Easy ideas. Simple tools. Organic soil building. : The video details a simple tip to stop weed from growing in the garden.

How to Make Smallest Water Pump : The video provides a step by step guide in making a small water pump set.

Learn more

Celebrating Science and Innovation in Agriculture : The article provides case studies on production, resilience and finance related agricultural complications. The case studies list the tools and measures adopted by the farmers to overcome these challenges.

FarmBeats tracks soil, moisture data 24/7 : The video showcases Microsoft's new social venture - development of technologies to help farmers obtain real time information regarding their farms. FarmBeats promotes data-driven farming to increase efficiency and yield of the farm.

ITC E-Choupal: Empowering Rural India : The article details ITC's initiative that promotes quality management and risk management while providing business convenience to farmers.

Climate Smart Agriculture : The article talks about The Work Bank's pursuit in increasing food and nutrition security by encouraging the use of best case farming practises and technology.