Featuring the best of green in Chennai

Urur Olcott Kuppam Vizha promotes zero waste principles


Urur Olcott Kuppam Vizha also known as the Chennai Kalai Theru Vizha is a music festival that focuses on making art accessible across different social groups in Chennai.

Product or concept

The festival is organised based on "zero-waste" principles and addresses equal expression in the creative spaces of Chennai.

Problem being solved

Reduce the waste generated by festivals in urban and rural regions.

Process or technology involved

The following initiatives are followed to ensure low waste or no waste is generated during the event:

  • A cloth banner with hand-painted words is used to welcome the audience to the festival instead of a flexi board banner.
  • There are no plastic containers or liners to serve the food. Palm leaves replace plastic plates at the food section.
  • No water bottles are sold in the shops near the event venue. Tumblers are used in water stations and tea stalls. People are employed to clean the used tumblers.
  • The decoration material and the banners are re-used every year.
  • Do not print out booklets for distribution at the venue, since the schedule is online.
  • Rely on local vendors to borrow the equipment needed (for example, speakers) to reduce the ecological footprint in transportation.
  • Collaboration with the student community, like-minded activists and senior citizens - Students from the KFI school prepared the handmade decorations, which will be reused in successive years.

Sustainability benefits

  • Introduces concepts of zero-waste to people from different social and age groups, for them to follow suite.
  • Applies zero waste principles for people to adopt or follow in the event they may organise.
  • Introduces ownership to any waste generated during the event and urgency to clean/clear the same.

User segments that will benefit

  • Event Management Companies
  • Music Festival Organisers
  • Environmental NGOs
  • Resident Welfare Organisations

People or organizations involved

Vettiver Collective

Innovations or USPs

  • Smart use of technology to minimize paper waste at the music festival.
  • Sourcing of equipment from different local vendors to minimize transportation costs.
  • Using locally available cheaper alternatives instead of plastic cutlery and cups for food.

Related engineering, science or business topics

  • Waste Management
  • Business Studies
  • Marketing

Other interesting highlights

Through the festival, the more stereotypical perceptions are addressed and hence the freedom, equality and creativity associated with an art form is debated in this festival.

Festival organised in:

Besant Nagar


TM Krishna at Urur Olcott Kuppam Vizha in Chennai

An invitation to Urur Olcott Kuppam Margazhi Vizha

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Know more about the people behind this

A Glance into the Urur-Olcott Kuppam Vizha : The video shows different aspects to the music festival that happens in the city city annually.

No, it's not just Carnatic: Busting myths about Chennai’s Urur Olcott Kuppam Vizha : The article delves into the perception that the festival tries to break with respect to the public's view of the art forms.

Urur Olcott Kuppam Vizha: Taking art beyond borders : The article takes a deeper look at the people and the artists who bring the festival together every year.

An alternate space for art to thrive : The article takes a look the different spaces used in bring the art festival together.

Make a visit to get a first-hand experience

Chennai Kalai Theru Vizha : You can be updated regarding the festival through their facebook page.

Involve yourself/participate in activities

Chennai Kalai Theru Vizha : For more information regarding volunteering at the festival, you can contact them directly through their Facebook page.

Purchase the product/solution

Connect with experts

Vettiver Collective : For more information regarding the organisation, you can contact them directly through their Facebook page.

Experiment through do-it-yourself projects

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